Ryan Castro: From the Streets of Medellín to Paris Fashion Week

Ryan Castro’s story begins in the streets of Medellín — surrounded by graffiti, skateboards, and hip-hop beats. Long before music made him famous, fashion was already part of his identity. “Clothes were a way of telling the world who I am and what I’m feeling,” he recalls.

That creative instinct led him from performing on sidewalks to global stages — and now, to the world of fashion. His breakout track Jordan not only made him a star but also opened the door to a collaboration with Nike, resulting in the Nike by Ryan Castro capsule collection: T-shirts, jackets, and customizable sneakers that turn his music into something fans can wear.

His relationship with fashion reached a new level when he walked for KidSuper at Paris Fashion Week — a full-circle moment connecting his Medellín roots with international artistry. “The moment the lights came on, everything turned into pure excitement,” he says. “Walking for KidSuper felt like meeting my own youth again.”

On his Sendé tour, Ryan continues blending sound and style, wearing designs by Guillermo Andrade, Nike, Ghetto Med, and La Petit Mort — pieces that extend his story from stage to street. “Music gives fans rhythm, but fashion gives them an image to embody it,” he says.

For Ryan, bringing Latin and Colombian culture into global fashion is about authenticity. “Streetwear in Colombia isn’t a trend — it’s everyday life in the barrios,” he explains. “That’s why I founded Ghetto Med: to take that style and that spirit to the world.”

From Medellín to Paris, Ryan Castro’s journey is proof that passion — and staying true to your roots — can open doors to the impossible.